It reads what the line is doing in the design and picks the translation that belongs there, against a bilingual term library that grows with every release.
A headline is not a caption
The same three words mean different things in a scoreline, a squad list and a sponsor strip. What the layer is — its size, its place, what sits next to it — is part of choosing the words for it, so it is read before anything is written.
01
A glossary, not a guess
Names, clubs, competitions and the vocabulary of the work are held in a term library rather than left to chance, so the same thing is called the same thing on every graphic in a set.
02
It gets better, and you keep the last word
Translation quality improves with each update, and nothing is ever written where you cannot see it: what it could not place is reported back with the text that failed, rather than dropped into the nearest box.